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Businesses are risking brand loyalty and sales by eliminating DEI
The real cost of DEI rollbacks in customer experience strategy
Friday 5th September 2025
Source: CMS Wire (USA)
This article examines the financial consequences for US companies that are scaling back their DEI initiatives in response to political pressure.
It highlights that while some companies, like Target, have seen a significant drop in sales and stock value after rolling back DEI commitments, others, such as Costco, have experienced growth by maintaining their focus on inclusion.
The article asserts that consumers increasingly make purchasing decisions based on whether a brand's values align with their own, and that pulling back on DEI can erode trust and diminish brand perception.
It suggests that CMOs must balance political pressures with the risk of alienating diverse customer segments.
Read the full article here:
https://www.cmswire.com/digital-marketing/
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