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UK & US firms 'rebrand' DEI to avoid political attention
Firms disguise inclusion policies in face of right-wing attacks
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By Peter Clark (Senior Editor, Autism Info Center) Friday 15th August 2025 |
British and North American companies are increasingly rebranding diversity, equity, and inclusion (DEI) initiatives to avoid political backlash.
Following the murder of George Floyd, many firms committed to improving workplace equality, but these efforts are now facing attacks, particularly from right-wing groups in the UK and the US.
In response, some businesses are disguising their DEI work under different names, such as "wellbeing", "belonging", "community", and "culture".
The article notes that some US-based companies have already scaled back their commitments.
While a full-scale rollback in the UK is considered unlikely due to anti-discrimination laws, experts suggest that the political climate is making it harder for minority professionals to speak out.
Source: The Guardian (UK/USA)
https://www.theguardian.com/business/2025/may/26/
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